So let’s say I had an SEO consulting firm with locations in several cities across the U.
S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.
So something like Nicks SEOFirm.com/Philadelphia/Specific-Location-Content. The specific location content could be the team, any value-add competencies, anything geo-specific that was relevant to operations at that location, flowing relational authority upwards to the parent directory of /Philadelphia/.
For example, if I wanted to build authority around a core concept, I would focus my domain on that concept.
If I then wanted to build relevance around specific locations for that concept, I would structure my URL’s so that all relevant content for that location fed upwards to a location specific directory.
By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch.
Our pre-launch is how we were able to generate over 2,000 visitors within the first 30 days of taking the website live.
We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.