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The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.

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developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.

The program organically integrated key brand messaging and product placement.

The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.

To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.

Some of the listed tropes below may not be true by the time the game has an actual demo (everything up until now is officially a pre-alpha sandbox to bug-test).