Our 5,000 plus agents live and work in the communities they serve.
They take the time to get to know customers, listen to their needs, understand their values and guide them to a secure retirement.
We have one million people in financial services; it is our biggest exporter and a crucial chunk of our economy.
So it is in the national interest to see this sector well-run, well-regulated and widely-trusted by the public.
There are many reasons to admire Iceland, but here is another one: it has just sentenced five senior bankers and one prominent investor to prison for crimes relating to the economic meltdown in 2008.